In Partnership with Velocity Group, MBL Planning led a community-wide initiative in the City of Russellville, Arkansas to bring a new vision to the street connecting Arkansas Tech University to the town’s historic downtown.

MBL’s early analysis showed the extent of the work to be done; El Paso Avenue was found to be far behind other nationally recognized urban collegiate corridors when compared on critical metrics including walkability, connectivity, and services. Together, the City and the University tasked MBL with developing a new vision for the corridor, focusing on walkability and the experience of living, working, and playing in the area.

Following intense public input and the design process, the planning team crafted detailed zoning and development codes to support the vision described in the plan. The Russellville City Council ultimately passed the new ordinance unanimously, setting the direction for a new generation of development.