Matthew Hoffman AIA is President of MBL Planning, and President/Co-Founder of Pattern Zones Company. Over ten years with the City of Fayetteville Arkansas, Mr. Hoffman served as Chairman of the Planning Commission, the Board of Adjustments, and the city’s Long Range Planning Committee. His work in architecture and urbanism has been recognized by state and national awards from the American Institute of Architects, World Architecture News, the American Planning Association, and the Congress for the New Urbanism. Mr. Hoffman has been an invited speaker on architecture and planning topics at various events with the Urban Land Institute, the American Planning Association, the American Institute of Architects, and the Congress for the New Urbanism. Mr. Hoffman’s portfolio at MBL Planning currently includes urban design projects in four different states, and he is a member of the master planning and architectural design team for Walmart’s new 350-acre Home Office in Bentonville Arkansas. In 2021, Hoffman was welcomed to membership in The Urban Guild.